Mastodon Marketing
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Founder

Alex Rocha

Houston-born operator. 13+ years building digital marketing systems for SMBs. Founder of Mastodon Marketing in 2022. We don't sell fluff and vanity metrics. We sell results you can recognize.

Alex Rocha, founder of Mastodon Marketing, on a client phone call at the firm's Pearland Texas office wearing a Mastodon Marketing branded polo and cap
Alex Rocha working from a laptop at Mastodon Marketing's Pearland Texas office wearing a Mastodon Marketing branded polo
In short

What I do.

I build and run AI-assisted growth systems for small and mid-sized businesses. The bet is simple: most SMBs do not need more strategy decks. They need someone who ships. Mastodon is the firm I wanted to hire when I was on the other side of the table.

I started Mastodon in 2022 because the tools finally caught up. The same AI that enterprises use to automate thousands of customer touchpoints per day is now available to any operator who wants it. The difference is implementation. We do that work for clients across home services, healthcare, real estate, professional services, and B2B.

How I got here

The short version.

I grew up in Houston, Texas. In 2013, my CEO at the time handed me a $500/month online marketing budget and asked me to figure it out. That started the journey into digital marketing. I got obsessed and never stopped.

Since then I have managed $100K+ monthly ad budgets across Google, Meta, TikTok, and Bing, generated $5.7M in attributable customer LTV at 5X ROAS, scaled marketing teams from zero to six, and shipped thousands of campaigns across SEO, paid, content, and automation. In 2022 I founded Mastodon Marketing to do this work for SMBs the way I always wished agencies would: operator-to-operator, implementation-first, no vanity metrics.

Alex Rocha mapping a Q4 digital marketing strategy on a whiteboard at Mastodon Marketing's Pearland Texas office, showing growth channels paid ads social media content email lead generation conversion playbook and CRM automation
Working through a quarterly growth strategy. Real whiteboard, real plan, real execution.
Experience

Career, in chronological order.

VP of Sales and Marketing — Online Credit Repair

Jan 2026 to present · Riverside County, California (remote from Houston)

Leading sales and marketing for a California-based credit repair company helping everyday people clean up their credit and get mortgage-ready. What I run day to day:

  • Paid acquisition across TikTok, Meta, and Google Ads, with TikTok currently driving the majority of new leads
  • The full GoHighLevel CRM stack: lead routing, pipeline automation, call tracking, conversation logging
  • The inside sales team (Credit Analysts and appointment setters), from comp plans and title hierarchy to scripts and call coaching
  • The sales script playbook built on proven frameworks from the greatest sales trainers in the industry
  • Website, landing pages, and offer development, including the $5,000 Fundability Blueprint business credit program
  • The TikTok Live to booked appointment SOP that prioritizes call commitment before contact info collection
  • Weekly sales scoreboard and Meta Ads performance reporting to the CEO

Founder — Mastodon Marketing

Aug 2022 to present · Houston, Texas

I founded Mastodon Marketing to specialize in advanced marketing automations and AI-driven solutions for SMBs. We help businesses streamline lead engagement, improve conversion rates, and enhance customer interactions. The work includes:

  • Implementing AI chatbots, voice receptionists, and full automation systems that touch real customer workflows
  • Optimizing marketing strategies for measurable growth across SEO, paid, content, and social
  • Overseeing project development, client relations, and the deployment of the AI tools that actually move the needle
  • Elevating client digital presence across the channels that fit each client's market and buyer journey

Mastodon serves home services, healthcare, professional services, real estate, and B2B operators across Greater Houston and statewide Texas.

Chief Marketing Officer — The Credit Agents

Dec 2015 to present · Greater Houston

Drove brand engagement and reach by developing and overseeing paid ads, social media, SEO, affiliate marketing, email, and other campaigns across a decade-long tenure. Headline outcomes:

  • Oversaw a $100,000 monthly advertising budget across Facebook Ads, Google Ads, Bing Ads, TikTok Ads, SEO, and more
  • Generated $5.7M in LTV customers at a 5X ROAS
  • Built and grew the marketing department from zero to six employees, including training, mentoring, and development
  • Shipped thousands of marketing-related projects with measurable revenue attribution
  • Built the weekly KPI reporting cadence that the CEO actually uses to make decisions
  • Continuous market research across Google Analytics, Facebook Insights, SEMRush, BuzzSumo, heatmap tools, Google Search Console, and Audience Insights

District Manager — Sticky Promotions

Jan 2005 to Aug 2015 · Houston, Texas

Oversaw 100+ employees and five entertainment locations. Operational ground school that taught me how SMBs actually work, before I had any digital marketing experience:

  • Spearheaded development and execution of local marketing campaigns for all five venues
  • Prepared monthly P&L statements and identified key areas for improvement
  • Optimized customer experience by analyzing real-time feedback from clients and staff
  • Generated revenue increases ranging from 24 to 38 percent at all locations through marketing campaigns + internal optimizations + pricing strategy + employee performance improvements
Selected client work

Outcomes I've shipped.

  • RJT Construction: doubled website visitors in 90 days (+152 percent). Case study
  • 911 Restoration of Tampa: 71 percent impression lift + 41 toxic links disavowed. Case study
  • Pro-Fresh Houston: 117 percent visitor lift after positioning pivot. Case study
  • Online Credit Repair: GBP-led visibility lift driving inbound mortgage-ready leads at scale. Case study
  • See all case studies
Speaking + media

Where I've shown up.

  • Credit Repair Cloud Podcast — "Credit Repair Ads That Work: Generate Leads Daily." Apple Podcasts · YouTube

If you run a podcast, conference, meetup, or publication that covers SMB AI implementation, paid acquisition, or operator-to-operator growth: I'm available for guest spots. Reach out via the contact info below.

What I write about

Published guides on Mastodon.

Alex Rocha at his desk reviewing client notifications on his phone at Mastodon Marketing's Pearland Texas office wearing a Mastodon Marketing branded polo and cap
Outside work

Off the clock.

I travel with my fiance. We play with our dogs. We try new restaurants whenever the chance comes up. Houston is the kind of city that rewards being curious about what's around the corner, which is most of how I spend non-work time.

Operating philosophy

How I run Mastodon.

We do not sell fluff and vanity metrics. We sell results you can recognize.

That sounds like a slogan. It is also literally how the firm operates. If a client cannot measure the outcome we shipped in dollars, hours, or attributable leads inside 90 days, we did not do the job. Strategy decks are not a deliverable. Working systems are.

The corollary: we tell prospects no a lot. If AI is not the right answer for their bottleneck, we say so. If they need a CRM cleanup before they need automation, we say that. If their problem is org structure or hiring, we say that too and recommend the right partner. We've sent more than a few prospects to competitors when the fit was wrong. That's the only way to be honest with the work.

Connect

Where to find me.

Want to work together?

First call is 15 minutes. Honest, short, no sales pressure.

Book a Fit Call→